Rising raw material supply is tight, profit margins reduced step by step, refined decoration of real estate ... ... the many factors that allow the solid wood flooring in 2005 had to choose the production of thin, enterprises are starting to eggs in different baskets, the maximum to keep profits and reduce risk.

   弹指一挥between 2004 noisy wooden flooring market has become a little spray. Turn over a new calendar, China's wood flooring market is still voices in the wind, the rain quietly change - solid wood flooring production began to gradually reduce, parquet climbing, strengthen wooden floor and stable development of the transfer of positions at the same time, in the small and medium sized cities to grab a bigger market space. The birth of traditional wood flooring market factors fissile What? Solid wood flooring still much room for development?

    In view of this, the reporter interviewed a Chinese timber Circulation Association and executive deputy director of Professor Yang Meixin, according to Professor Yang introduced:

    China is an emerging木地板行业resource industries, originated in the 20th century, the 80's. However, the development of fast, short span of 20 years to occupy the entire surface decoration materials market share of 10%. Currently, China's production of wood flooring mainly solid wood floor, parquet (three parquet, multi-layer parquet), strengthening the wooden floor, bamboo flooring and cork floors, the top-five. One bamboo flooring and cork flooring substrate were bamboo and tree bark, yield is very low. Hit the world or solid wood flooring, parquet wood floor and strengthen the three categories.

    Wood Flooring Market Situation

   China's wood flooring market is now already in a state of oversupply. May 9, journalists in the building materials Reitaku Bridge City to see the ground pavement unusually rich products, distribution of various brands门脸儿spring up all over the floor, and to customers, there are few, and mostly in the "inspections" state. Asked about the operation of several businesses, they said frankly, the consumer products, grades, colors, etc. With more choices, shop around or after the goods than the number of consumers to spend less, enjoy more price good products and services. However, the manufacturer or distributor households, the floor price has dropped lower and lower, not only significantly reduced profit margins, but also significantly increased the difficulty of the business transaction, the buyer to choose a product need to consider many factors, such as quality, color , brand, environment, services and so on. However, a product may not need to give up any clear reason, and sometimes is just a suspicion, and even unhappy feelings are likely to make transactions bath.

    On this point, Professor Yang pointed out that the flooring industry in China in 2004 changes: the strength of brand and market concentration polarization of the rapid increase in a more clear and prominent, especially in October last year on the floor -12 traditional sales season, the weak brand experience "collective cold." Several thousand Chinese flooring production enterprises, a huge production capacity, output in 2003 has been 300 billion, but also to 25% -30% annually. Despite the past two years China's wooden floor in the opening up international markets made considerable progress, but the market demand is always limited. For example, the nation's largest solid wood floor production base in South Jiujiang, the peak number of enterprises to reach the floor more than 370 (industrial and commercial registration), the end of 2004, the floor area is only 100 enterprises are still capable of normal work, most businesses closed stop and turn or in a state of semi-suspension; and the strengthening of the earliest wood floor production base in Changsha, Hunan Province, the number of businesses from its peak of more than 30 dropped to less than 20 ... ...

  In fact, in 2004 the demand for domestic wood floor has begun to slow down the growth rate, however, has not decreased significantly in terms of volume, coupled with rapid export growth, China's flooring industry in 2004 the total production and sales compared with 2003, still have a certain growth margin. Further concentration of market share is part of the main reasons for poor sales. In other words in which some big brands, sales rose on the scale enterprises, some enterprises, especially small enterprises, non-brand-name corporate sales drop more than the habit.

    Wooden floor in the three categories, the production and sales volume of the largest wooden floor has been strengthened, China Timber Circulation Association Flooring Committee data show: this year, China's wood flooring market, strengthening consumption will exceed 150 million square meters, compared with last year about growth of 30%; and solid wood flooring market sales for the 70 million square meters, the current growth rate of less than 7 percent; parquet production and sales volume of 22 million square meters, total amount of the smallest, but its rapid development momentum, growth rate can reach 80% or even more than 100 percent.

    Caused by this state are many reasons:

    One. Floor itself cost-effective

    Deformation, which is where the hot spots of consumer complaints, but also a deadly blow to hardwood flooring. Solid wood flooring material is pure timber, wood itself is the life of body cells, there is between the wood fiber with stress, stress after热胀冷缩different sizes, floor bound with the external environment arising from changes in stem humidity deformation. In China, the current quality and structure of solid wood floor has been to achieve a higher level, especially for natural defects in the floor control the quality and appearance have been comparable with foreign products, but the stability in the timber handling, drying, conservation cycle and surface wear resistance and adhesion of paint still exists a gap with international standards. Solid wood composite wood floor and strengthen the internal structure is different from the solid wood flooring, parquet wood surface is pure, but crossed with the surface and middle layer between the internal forces to contain reduced deformation. Laminate flooring surface is a layer of decorative paper, the middle layer is labeled as fibrous wood and then use the glue up HDF or MDF, so the stress of wood has actually been destroyed by the enemy, deformation than solid wood flooring small.

    Wear resistance. Solid wood flooring surface paint wear is probably only a few hundred to, and strengthen the wooden floor can reach to more than 6000 even higher, thus strengthening the wood floor was a large number of public places for the decoration of the ground. In addition, strengthening the wooden floor with shock, fire, flame-retardant, moisture-proof, anti-deformation, anti-虫蚁, antistatic,耐脏such a good performance, easy to install and maintain. And solid wood floor maintenance compared to strengthen the wood without painting and waxing floors, to adapt to fast-paced work and live. But solid wood floor has some flexibility in the role of silencers, which can strengthen the wooden floor and its the same breath. But not only has parquet wood floors and some of the effectiveness of the price of solid wood flooring is also much cheaper. Beginning in 2003 Parquet become another round of the pursuit of new consumption.

    Appearance. Color pattern is the solid wood floor is restricted another shortcoming. By natural conditions, solid wood flooring and furniture in the color hues with the existence of many limitations, and strengthen the wooden floor of the varieties can have a variety, you can go along with fashion, to provide consumers with a lot of options to meet the individual needs of young consumers. Besides strengthening the wooden floor caused by the strong development momentum of the factors of production-scale low-cost, fast-growing use of man-made forest resources, environmental protection, new technology research and development, cost savings, easy loading of applications and so easy to clean. As a result, solid wood compound and strengthen the wooden floor is bound to eat a part of solid wood flooring market.

    Second, raw materials and crude oil prices caused a chain reaction of Professor Yang had attended the World Foundation, The Nature Conservancy held in Hong Kong on forest-related issues certification seminar, referring to the issue of forest resources, the Third World a number of forest resource-rich countries such as Brazil, Indonesia relies mainly on export of raw materials, these countries are a victim of the tsunami, the Housing damage is very serious, the economy is affected to a certain extent.

    As a result of post-disaster reconstruction needs of a large number of timber and timber exports will be affected. Tsunami also caused damage to the port and sea transport standstill, causing tension capacity, freight increases occurred in out-of-stocks of raw materials such as sheet metal, out of stock. On the other hand, the reconstruction of the affected countries will be putting in a lot of labor, labor costs will also rise. For the Indian Ocean tsunami, earthquakes and other natural disasters occur, the General Assembly after the first timber import channels should be regularized. This is mainly directed against China, Professor Yang talked about during the meeting of international environmental organizations videotaping shown a video, on Indonesia's way out of wood - under the guise of military sea transport conditions, the banner hanging in Malaysia, transport to our country. China is a huge importer of wood, the demand far exceeds other countries, which to a certain threat to other countries. In general, through normal channels and improper channels of imported raw material prices can reach 40 percent gap between the -50%; In addition to international peace organizations and green organizations have also begun to exert pressure on these countries. Therefore, Brazil, Indonesia, Myanmar, such as solid wood floor billet exporters have reduced the supply of raw materials. Formal channels this year, Indonesia exported plans to export less than 20%, reduced more than 80%. Non-formal channels are cracking down even more. Caused by raw materials prices rose as high as 15 percent, crude oil prices directly affect the transport costs rose about 20 percent higher than the previous比年around. While China is now a huge importer of raw materials, all of these factors have greatly strained by China's timber imports.
  
   Affected by the largest natural non-solid wood flooring go, three main types of wooden floor, the solid wood flooring material is pure timber, the surface with a layer of UV lacquer paint or PV, the largest of its raw materials-dependent, and raw materials prices reached 30% or even 40 percent, resulting in some of the retail price of solid wood floor has been up to varying degrees, finished up about 20% -25% or so, resulting in the weakening of market acceptance, target consumer groups to narrow. Solid wood composite wood floor and strengthen the internal structure is different from the solid wood flooring, parquet, only the surface of pure wood, the middle layer is a cross-arranged fibreboard, materials can choose to use domestically produced fast-growing species such as mulberry, poplar, etc. ; the strengthening of wooden floor surface is coated with a layer of aluminum oxide or silicon carbide decorative paper, the middle layer is a high-MDF or MDF, MDF is labeled as fibrous wood and then use the plate with adhesive, this base materials by domestic production 90 percent, 10 percent rely on imports, dependence on imported raw materials, very small. Therefore, both development and market potential is still great.

    Third, standardize the real estate have a certain influence

    Since the abolition of the Ministry of Construction replaced by precision rough room decoration real estate regulations, the Mainland has been the entire renovation of residential real estate market are more and more, from the decoration to the submitted to at least finish in about a year, so a large part of merchants have chosen to invest in solid wood composite or strengthen the wooden floor to ensure the floor will not be submitted to deformation when disputes arise. In addition, a considerable portion of the current domestic buyers have been lack of room does not belong to households, but investment buyers. This part of the house are often used for rental, there is no need to purchase high-grade solid wood floor decoration. This part of the project to occupy a large market share.

    Fourth, the different levels of market consumption groups

    Faced with solid wood flooring is high-end consumer groups, compared with the low-end consumers in China's high consumption group for a very small percentage. And develop into a solid wood flooring brand in 2012 or the beginning of the last things, time is very short, very low initial levels, production scale uneven, the majority of smaller, outdated facilities, the overall low level of technical equipment. Brand awareness is very indifferent, at present in our country and international brands can not be lumped together for solid wood flooring enterprises in export and international brand difficult to contend with. But the original has been a domestic-oriented, from the year before last in the international market, but is still immature. Therefore, the current state of development of solid wood floor is the normal trend, after the survival of the fittest companies to reduce production, goal-oriented groups in the production of the corresponding levels of consumption products.

    Strengthen the wooden floor, with its high degree of wear resistance and stylish appearance and price advantage to start from central cities to small and medium sized cities to expand until the township, will be a greater market share to improve. But also from a global perspective, the current Laminate flooring material on the ground laying the market share of only about 2%, production and sales volume increasing year after year.

    Parquet rapidly not only in China, the products more than 70% exported to Europe, Japan, South Korea and Southeast Asian countries, the market a wide range of coverage.

    Thin flexible in order to survive

    Solid wood flooring embarrassment for enterprises, especially the specialized production of solid wood flooring enterprises can produce instant results, solid wood flooring business two years ago, had a breakthrough 4000, but the majority of workshop-style factories, "Nature," "圣象"strong brands, such as market share is generally low, no one can reach 5%, and no brand-name products, or" mobile brand "products, market share is as high as 50%. This reflects the industry structure is irrational, as well as the management of the degree of confusion. The prices of raw materials caused by the industry big reshuffle enough economic strength for many small businesses were forced out. For large enterprises, the short term will not have much impact, because of large enterprises in the production process there is the rich raw materials, inventory of raw materials in previous years may temporarily ease the situation, this is also the advantage of procurement of large enterprises. But also can not be optimistic about the long term, if the situation did not ease the shortage of raw materials, the production of solid wood floor has become increasingly constrained, the road that gets narrower. Therefore, large enterprises also have to take actions, in addition to cling to positions, the gradually into other areas of the floor and started their own hands, "eggs" were placed on a different basket, in order to ensure profits.

   On the one hand, the stock closed their plates, only to change the original A-class timber production plate and the B-class raw materials wholesale to small and medium-sized production methods, so that their level of diversification sheet, due to the quality, brand dual protection, attracted a large number of low-end consumers, has successfully reduced the lower end of miscellaneous small brands survive.

    On the other hand, from a technical and management to improve their core competitiveness, optimizing the combination so that industrial upgrading. March 30, 2005 to strengthen the wood floor production圣象based groups and the production of solid wood floor and Culture of Sweden in cooperation tree group also explained that this inevitable trend. Cooperation between the two sides includes圣象tree, Culture and Sport Group will be all on the solid wood floor manufacturing, technology, research and development of the latest achievements and apply them to the tree, Culture and Sport brand products. The two sides have "Kang Tree" brand the right to use a certain period of time. Kang圣象Group was currently operated by the tree company's market region distribution rights. The two sides co-owners of existing supply chain and continue to develop the rights of the global supply chain; In addition, cooperation between the two sides will also extend to marketing and brand management and other fields.圣象Group in a decade, Culture and Sport tree to pay millions of dollars of technical services. Despite paying a very expensive "tuition fees", but the long term, can reduce the cost of production圣象Group. Prior to this, the Group圣象Kang tree annually to the company's brand agency fees of about 60-80 yuan / square meters.

    Finally, the product of structural adjustment, such as "EMC", "nature" These well-known production of solid wood flooring enterprises have begun to develop a diversified product mix. In 2004, the "Nature" and "EMC" has introduced to strengthen their wooden floor. Let us put aside the effectiveness of its market is expected in 2005 will have more solid wood flooring manufacturers have input "change the system tide", whether or strengthen parquet wood floor. There is no doubt that the past situation of a single industry will be gradually changing.

    But it also brought a positive impact, that is, solid wood floor will move toward standardization of consumption. China Timber Circulation Association Flooring Committee has drafted the development of a "solid wood flooring surface laying acceptance norms", "solid wood floor testing and implementation of methods" and "China's market of timber imports 128 kinds of commonly used wood species name" and other norms, the 2004 " China's consumption of solid wood flooring White Paper "published solid wood floor will accelerate the development of the degree of standardization. Believe that with the flooring industry quality requirements and increased law enforcement, solid wood floor and the laying of the quality of processing quality will be further improved, the standardization of the floor will be further implemented. The floor is a semi-final analysis, must go through the laying of construction science can become a resident can use the products, the quality of many floors, many are inappropriate because of the laying of clear quality norms laid not only regulate the market and protect consumer interests , so the industry can truly invincible.

    The prospect of solid wood flooring Professor Yang Meixin the view that the present situation for the development of solid wood flooring in terms of perhaps a good thing. This solid wood floor will go to the real quality rather than fight the price of a substantial step forward on the road. The dramatic changes in the market environment will be conducive to brand enterprises, scale enterprises to occupy more market share. At the same time, large enterprises can also speed up the development of high-tech new products, to obtain a reasonable profit, in the wooden flooring industry enterprises integrated into difficulties when it is a listed company with its corporate brand and financial strength through mergers and acquisitions, direct investment and other means to enter the market faster occupation advantage. The survival of the fittest, from another point of view, solid wood floor's "thin" in order to "body-building," is the concentrated essence.

    Moreover, the current number of new scientific and technological means have been applied to the wooden floor to start the production process, enhance and increase the quality of solid wood floor and raw material source. For example, a shorter time to mature fast-growing wood, softwood through scientific methods of processing a large number used in real木地板行业avoid hardwood resources available to reduce the adverse impact. In addition, nanotechnology will also be used extensively for real木地板行业, nanotechnology can be modified so that the timber and surface hardening in order to enhance the stability of solid wood flooring. In the dry, paint the surface of the conservation cycle and resistance to abrasion and adhesion aspects have yet to be further enhanced.

    In addition, raw materials should also attach great importance to the source, on the whole, the prospects for raw material sources should still optimistic.

    First of all, China's fast-growing plantations and broad prospects. According to the experts predict that by 2015 every year to offer more than 200 million cubic meters of timber.

    Second, raise the level of science and technology to save a great deal of timber resources. China's comprehensive timber utilization rate only 60 percent, cork-hardening technology has been basically successful development of China's large number of plantations of poplar, Chinese fir, such as opening up a more wide application prospect.

   Third, can take full advantage of Russia, the United States and Finland timber resources. Now is the East West does not shine bright, raw materials can not be confined to one place. Russia's timber reserves total volume of 81.5 billion cubic meters, of which mature forest and mature forest for over 44 billion cubic meters, in a reasonable harvest should not be less than one billion cubic meters; close to China's Far East region, timber volume 22000000000 cubic meters of timber harvesting is now the natural growth rate was only 1 / 3. The mining is also not taken the ecological damage will cause a large number of dead wood and forest fires, pests and diseases. North America does not need the Russian timber, wood basic self-sufficiency in Europe, Southeast Asia timber to be exported, only China, Japan is a big buyer of Russian wood. Therefore, in 2005 China's wooden floor or resources to ensure normal production use, only wood types and prices subject to change.

    While the plantation and coniferous forest resources, the prospects for good, but broad-leaved forest resources abroad is not optimistic about the lung, known as the Earth's tropical rain forests in South America and Africa, covering an area of narrowing, environmental protection in Southeast Asia has also been pressure to limit timber harvesting, control of resources. The future of tropical hardwood resources will be tight, prices rose 100 percent with tropical hardwood as raw materials of solid wood flooring will be well received by restrictions and limitations. Raw material prices and the changing market environment for real integration has provided an opportunity木地板行业. Brand-name companies as soon as possible the production of scientific and technological content and higher value-added composite solid wood floor, with a view to obtain a reasonable profit to those who waste of timber resources of the failed enterprises eliminated, so that China's wood flooring market to a healthier, more environmentally friendly the level of forward.